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Key AspectsDirect Communication: Reaches customers directly in their inbox, offering control over messaging.
Relationship Building: Nurtures prospects and customers, building trust and loyalty over time.Personalization & Automation: Uses software to send tailored messages based on user behavior and journey stage.Cost-Effective: Offers high returns on investment compared to other digital channels.
Common Types of Campaigns
How It WorkBuild a List: Gather emails from interested subscribers (with permission).
Choose a Platform: Use email marketing software (like Mailchimp, Campaign Monitor, ActiveCampaign) to manage lists and create campaigns.
Create Content: Design emails (promotions, newsletters, etc.) that provide value.
Automate/Send: Schedule or trigger emails to reach the right people at the right time.
Analyze & Optimize: Track performance (opens, clicks, conversions) to improve future campaigns.
Email Safelist
Definition
An email safelist is a list of "approved" or "safe" email senders. An email safelist tells your email client that you know and trust the messages that come from that email address. Once an email address is safelisted, messages from that sender will not appear in the spam folder and will remain in your inbox.
Safelists are valuable tools for your deliverability, as you can prompt your subscribers to add your email address to their whitelist, ensuring that your emails reach the intended inbox and do not get routed into a spam, junk, or promotions folder.
How do I add an email to my safelist?
In different inbox tools, this will vary. Most often, adding an email to your safelist includes adding that contact information to your address book and/or dragging the email directly from a subfolder into your main inbox.
How do I make my email not spam?
Safelists are valuable tools for your deliverability, as you can prompt your subscribers to add your email address to their whitelist, ensuring that your emails reach the intended inbox and do not get routed into a spam, junk, or promotions folder.
WanFar Media Malaysia Tune Talk
WanFar Media Malaysia Tune Talk