GEO TARGETING WEB TRAFFIC Geo-targeting web traffic means delivering customized content and ads to users based on their geographic location (country, city, zip code, or even radius), using IP addresses, GPS, or cell data, to make marketing more relevant, boost engagement , and drive local sales or visits by showing tailored promotions, events, or relevant local information . It's a key strategy for local SEO and personalized marketing, enhancing user experience and business results. How it works Location Detection: Uses IP addresses (for general location), GPS (for precise mobile data), Wi-Fi, or cell tower data to pinpoint user location. Content Delivery: Based on location, websites and ad platforms serve specific ads, offers, event invites, or even website content (like language or currency). Key uses and benefits Personalized Advertising: Show ads for local stores, events, or services (e.g., a restaurant targeting people within 10 m...
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